Marketplace 2024 Open Enrollment Period Report

The Centers for Medicare & Medicaid Services (CMS) reports that nearly 7.3 million Americans have signed up for 2024 individual market health insurance coverage through the Marketplaces since the start of the 2024 Marketplace Open Enrollment Period (OEP) on November 1. This includes 6.5 million plan selections in the 32 states using the HealthCare.gov platform for the 2024 plan year, through December 2, 2023 (Week 5), and 775,000 plan selections in the 18 states and the District of Columbia with State-based Marketplaces (SBMs) that are using their own eligibility and enrollment platforms, through November 25, 2023 (Week 4). Total nationwide plan selections include 1.6 million consumers (23% of total) who are new to the Marketplaces for 2024, and 5.7 million consumers (77% of total) who have active 2023 coverage and returned to their respective Marketplaces to renew or select a new plan for 2024. 

HealthCare.gov Marketplace: The 32 Marketplaces that use the HealthCare.gov platform for the 2024 coverage year, including the Federally-facilitated Marketplaces and State-based Marketplaces that use the federal platform (HealthCare.gov). The 32 HealthCare.gov Marketplace states for 2024 include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kansas, Louisiana, Michigan, Mississippi, Missouri, Montana, Nebraska, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, South Carolina, South Dakota, Tennessee, Texas, Utah, West Virginia, Wisconsin, and Wyoming.

State-based Marketplaces (SBMs): The 18 states and the District of Columbia with Marketplaces that operate their own eligibility and enrollment platforms. The 19 SBMs for 2024 include: California, Colorado, Connecticut, the District of Columbia, Idaho, Kentucky, Maine, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New Mexico, New York, Pennsylvania, Rhode Island, Vermont, Virginia and Washington. Generally, the data metric definitions provided here are applicable to the SBM metrics, with some exceptions. Please contact the SBMs for additional information on their metrics.

Cumulative Plan Selections: The cumulative metric represents the total number of people who have submitted an application and selected a plan, net of any cancellations from a consumer or cancellations from an insurer that have occurred from November 1, 2023, through the end of the reporting period. To have their coverage effectuated, consumers generally need to pay their first month’s health plan premium. This release does not report the number of effectuated enrollments.

New Consumers (HealthCare.gov Marketplaces): Consumers are considered new if they did not have 2023 Marketplace coverage through the federal platform through December 31, 2023, and made a 2024 plan selection through the federal platform.

New Consumers (SBMs): Consumers are considered new if they did not have 2023 Marketplace coverage in the SBM that uses its own platform where they made a 2024 plan selection through the SBM.

Returning Consumers (HealthCare.gov Marketplaces): Consumers are considered returning if they have 2023 Marketplace coverage through the federal platform through December 31, 2023, and either actively select the same plan or a new plan for 2024. The returning consumers count does not currently include consumers who have been automatically re-enrolled in their current plan or an alternate suggested plan for 2024 coverage.

Returning Consumers (SBMs): Consumers are considered returning if they have 2023 Marketplace coverage through December 31, 2023, in the same SBM where they actively select the same plan or a new plan for 2024. The returning consumers count does not currently include consumers who have been automatically re-enrolled in their 2023 plan or an alternate suggested plan for 2024 coverage. SBMs have reported the following data on plan selections for auto re-enrolled consumers.

Read full article for additional state-based data