Integrity Marketing Group, LLC (“Integrity”), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has entered into an agreement to acquire PHP Agency, an industry leading field marketing organization (“FMO”) based in Addison, Texas. As part of the acquisition, Patrick Bet-David, Founder and CEO of PHP Agency, will become a Managing Partner in Integrity. Financial terms of the acquisition were not disclosed.

PHP, which stands for “People Helping People,” serves nearly half a million Americans nationwide by offering life and annuity products through its team of more than 27,000 agents across 170 offices. In many ways, Patrick Bet-David, the Founder and CEO of PHP, is the epitome of the American dream. Bet-David came to the United States as an Iranian refugee as a child, then served in the United States Army’s 101st Airborne Division before joining a large investment and financial services firm. In 2009, he founded PHP Agency, which has experienced exponential growth by investing in technology for agents and focusing on the needs of underserved communities. A leader in diversity and inclusion, PHP Agency is redefining industry norms by recruiting, training and supporting a diverse, dynamic and highly motivated salesforce.

“Patrick Bet-David is the embodiment of the American dream,” said Bryan W. Adams, Co-Founder and CEO of Integrity. “He has inspired thousands of agents to become entrepreneurs, founders and leaders, all while building an agency that is reshaping the face of insurance. This type of leadership is a rare gift, and we’re privileged to have Patrick join us in our mission to innovate the industry.”

“In order to stay competitive in this space, we know we need to invest heavily in people and in technology,” explained Patrick Bet-David, Founder and CEO of PHP Agency. “Integrity is much more than a proven leader in insurtech — they also share our core values and vision for a more inclusive future. Together, Integrity and PHP have tremendous resources to empower a new generation of agents who will serve Americans in profoundly innovative ways. This partnership accelerates so much for our business, including adding carriers, technology, support and partners to what we now have access to. When these benefits are combined with our youthful, energetic and diverse workforce, every stakeholder wins. Integrity’s success is now our success, and I know we will create something truly special together.”

“PHP Agency is inspiring and developing an entire generation of young, energetic and influential leaders who will leave a lasting impact on the industry,” added Tom Dempsey, Chief Distribution Officer at Integrity. “Patrick is an inspiration to so many people — I can’t think of a better leader who truly understands and represents Integrity’s mission to serve others in planning for the good days ahead. We’re proud that he will now join our partner network and help us find new ways to innovate insurance together. PHP Agency has already achieved incredible success by empowering its agent network to build relationships and provide solutions to everyone in their communities. The company can now tap into Integrity’s state-of-the-art technology, products and relationships to serve even more Americans. I’m eager to see what PHP and Integrity can achieve together, and we welcome them to our fast-growing team.”

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