Integrity Marketing Group, LLC, a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, announced it has entered into an agreement to acquire Senior Services of North America, a leading independent marketing organization based on Long Island, New York. As part of the acquisition, Joseph Battaglia, Sr., CEO of SSNA, and Joseph Battaglia, Jr., President of SSNA, will become Managing Partners in Integrity. Financial terms of the transaction were not disclosed.

“Integrity was built to serve agencies like Senior Services of North America,” explained Bryan W. Adams, Co-Founder and CEO of Integrity. “Joe and Joey Battaglia have already been incredibly successful. With Integrity’s technology, products and support coming alongside them, they are bound to grow faster than ever before. At Integrity, partnership is one of our core values — we highly regard every partner’s and employee’s contributions to the unique enterprise we’re building. The Battaglias’ insight, experience and determination will enhance our partner network and help us meet the life, health and wealth needs of more Americans in the Northeast. Together, we’ll make an even bigger impact on those we serve as we work to improve insurance and financial services for all stakeholders.”

Joe Battaglia founded Senior Services of North America in 2006 and built his business from the ground up with an unequivocal vision of better serving seniors. Today, SSNA assists thousands of retirees across the Northeast in finding suitable and comprehensive Medicare coverage as well as wealth solutions. The agency is renowned for recruiting and developing highly productive and knowledgeable agents through its extensive training and support system.

“We are always looking for more effective ways to bring our unique offerings to the senior market, and Integrity is unquestionably the right fit to support our next chapter of growth,” shared Joe Battaglia, CEO of SSNA. “Integrity’s platform, enrollment capabilities and resources will make the entire process more streamlined, professional and effective for our agents. We are particularly looking forward to exploring new endeavors with Integrity’s incredible partners. Now, we are on a journey with more than 180 leaders who share a common goal to help as many Americans as possible. Collectively, we look forward to contributing to strategies that help us prosper together. We see unlimited opportunity and potential for SSNA and Integrity — we’re more than ready to get started.”

“It’s crucial to ensure our agents never feel alone in this business,” said Joey Battaglia, President of SSNA. “Our personal connections with our team have always set us apart — they know they can rely on us to prepare them for every opportunity to help Americans. Through this partnership, we can leverage Integrity’s industry-leading technology, marketing resources and additional products to help our agents continue to grow their businesses. The result is a more enjoyable experience for customers as well. Integrity checks every box we were looking for to drive our future growth, and we couldn’t be more proud to call SSNA an Integrity company. With a powerhouse like Integrity behind us, we feel secure in our future and excited about the opportunities ahead.”

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