Integrity Marketing Group, LLC, a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, announced it has partnered with Unity, one of the country’s leading independent marketing organizations based in Austin, Texas, and led by Jorge Pelayo. Financial details of the partnership were not disclosed.

“Jorge leads Unity with a rare combination of passion and drive from a young age. His inspiring story is a blueprint for success in our industry,” shared Bryan W. Adams, Co-Founder and CEO of Integrity. “This partnership is a deeply synergistic coming together of values and vision, recognizing that combined strengths help us both achieve more. Now that Unity is part of our Integrity family, we are committed to empowering them with industry-leading technology solutions that are designed to enhance their capabilities to serve even more diverse communities across the nation. Together, we’ll see an elevation of our collective mission to serve consumers, empower agents and lead the industry, inclusive of underserved markets. Now as an Integrity partner, Unity’s future is brighter than ever before!”

With an innate ability to reshape experiences into opportunities, Pelayo founded Unity on the belief that everyone deserves a chance to succeed. His hands-on approach and commitment to his agents’ success have set a new standard in the industry. Unity offers life insurance and annuity solutions tailored to the needs of diverse families across the country. More than just an agency, Unity operates with family-based values as a close-knit business built on the founding principles of loyalty and trust in a deeply supportive environment.

“This partnership holds incredible potential to impact countless lives,” expressed Jorge Pelayo, Founder of Unity. “From an early age, I realized that challenges could shape my approach to leadership and propel me toward dreaming bigger. I wanted to ensure that no one’s dreams were limited by their circumstances and I’m proud that Unity has grown to serve thousands of families across the country. Joining forces with Integrity is more than a partnership, it’s a strategic alliance that propels our shared mission forward. This exciting new chapter aligns us with a company that shares our values while providing the most dynamic technology and resources that will help our agents succeed even faster. Together, Integrity and Unity are building a legacy that ensures a secure and prosperous future.”

“Jorge and his remarkable team at Unity know what it takes to be successful in this business,” explained Patrick Bet-David, Managing Partner at Integrity. “They also understand that the industry is rapidly evolving in supporting diverse communities, with technology playing an increasingly vital role in serving the needs of every stakeholder. Partnering with a company like Integrity that values innovative technology as much as they do will help Unity reach new levels of success. It gives them the resources and support they need to serve agents and consumers even better than they already do today, which in turn will help them grow even faster. I’m proud of all that Jorge has accomplished so far, and very excited to see where this partnership with Integrity will help take Unity moving forward!”

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