CVS Health Medicare Supplement Enrollment Decreases Q1
For 1st quarter 2026, CVS Health reported Medicare Supplement member in-force counts of 1,192,000, a decrease of 10,000 in the past quarter and 61,000 over the past 12 months. The 61,000 decrease in membership in the past 12 months is a 4.9% decrease relative to the membership on 3/31/2025.
Life Insurance Premium Jumps 10% in 1Q
Total U.S. individual life insurance new annualized premium plus excess jumped 10% year over year to $4.5 billion in the first quarter of 2026, according to LIMRA’s preliminary U.S. Life Insurance Sales Survey. The total number of policies sold also improved 9% in the first quarter.
Humana Reports Medicare Supplement and Medicare Advantage Results
Humana reported 1st quarter 2026 Medicare Supplement lives of 536,800, up 7.7% from the result at 4th quarter 2025 and 27.7% compared to 1st quarter 2025.
New Medicare Supplement Regulatory Updates
New Mexico, Maryland, and West Virginia recently approved legislation impacting Medicare Supplement insurance.
Executive Trade Associates Fuels Agent Efficiency and Reach by Partnering with Integrity
Executive Trade Associates specializes in distributing Medicare products to American families, with a strong, nationwide track record of success. Its management team shares a unified, approachable leadership style that stems from decades of friendship, loyalty and commitment to exceptional service.
2025 Medicare Supplement Market Premium Grows 8.5%
CSG Actuarial has compiled information from the NAIC and other sources and is reporting that total earned premiums in the Medicare Supplement market in 2025 totaled $41.9 billion, an 8.5% increase over 2024.
Record Medicare Supplement Sales in 2025
Driven by a softening in Medicare Advantage competition and higher average premiums per policy, the estimated 2025 Medicare Supplement sales of $4.7 billion ANBP is an all-time record for the Medicare Supplement market.
Higher Loss Ratios in the Market Driven by Claim Trends
The 2025 Medicare Supplement overall market loss ratio increased slightly to 85.3%, as carriers continued to attempt to catch premium rate levels up to the higher post-Covid claim utilization rates.
Life Insurance Premium Surges, but Coverage is Still Falling Short for Many
Despite individual life insurance new annualized premium surging 10% in 2025, the fourth record-setting year in the past five, just over half of Americans (52%) say they own life insurance.
Medigap Premiums Leap and Consumers Have Few Alternatives
More than 80 of his customers who were enrolled in the same Medicare supplemental plan from the insurer Chubb got hit last August with a 45% increase.
TC Financial Partners with Integrity to Accelerate AI-Driven Growth at Scale and Elevate Agent Success
A well-established Midwestern agency with strong core values, TC Financial provides life and health insurance, as well as annuities. Curry fosters a people-first culture that focuses on relationship building, structured mentorship and sharing in each other’s success.
Elevance Health Announces 1st Quarter 2026 Results
Elevance Health (formerly Anthem, Inc.) released 1st quarter 2026 financials on April 22nd, reporting an increase of 6,000 Medicare Supplement lives in the 1st quarter and an increase of 12,000 Medicare Supplement lives over the past 12 months.
Medicare Supplement Market Nears $40 Billion
While the total lives decreased slightly, the loss ratio saw its largest single year jump since 2021, when the industry was coming out of the COVID-19 impact of 2020.
UHC Reports Enrollment for 1st Quarter 2026
Medicare Supplement market leader United Healthcare (UHC) released 1st quarter 2026 financials on April 21st, reporting a 15,000 decrease in Medicare Supplement lives in 1st quarter.
Newsweek Names Integrity One of America’s Greatest Workplaces
Integrity announced it has been recognized by Newsweek as one of America’s Greatest Workplaces for Culture, Belonging & Community. This prestigious award honors the company’s emphasis on creating an environment where employees feel valued, heard and connected. Other winners include American Express, Google, GE, Starbucks, 3M, Accenture and Adobe.
Life Insurance Application Activity Sees Record-Breaking Q1
U.S. life insurance application activity showed double-digit growth of +14.3% year-to-date in Q1-2026, representing the highest Q1 growth on record and achieving the highest total volume for any quarter on record, according to the MIB Life Index.
Broker Incentives for Ancillary Products – April 2026 Update
Insurance companies that operate in the brokerage ancillary market typically offer per policy bonuses to encourage agents to sell their products. These bonuses go beyond traditional commission schedules and often apply to a carrier’s suite of ancillary product offerings.
JK Financial Expands Holistic Life, Health and Wealth Services
Working with Integrity partner and health insurance leader McNerney Management Group, JK Financial has refined a beneficial cross referral process offering clients end-to-end service that comprehensively supports their wellbeing across life, health and wealth.
Med Supp Plan G Average Premiums Continue Spike into 2026
The Plan G average premiums for the five most competitive carriers were flat around $1,400 for 2020 through early 2024 but have steadily increased the past 24 months and now average almost $1,900 as of 3/31/2026, which is a 35% increase over the past two years.
March - CSG Actuarial Premium Rate Scorecard
The CSG Actuarial Premium Rate Scorecard™ provides an overall premium rate competitiveness ranking by company across all states, plans, ages, genders, households, and zip codes, based on actual Medicare Supplement quotes completed on CSG Actuarial’s Market Advisor quoting tools.