Integrity LLC, a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, has partnered with Phoenix Star Insurance Agency, an independent marketing organization based in Garden Grove, California, and led by Allan Ly and Cindy Kien. Financial details of the partnership were not disclosed.
“Allan and Cindy have a deep-rooted passion for making a meaningful difference in the lives of others, especially those in underserved communities,” said Bryan W. Adams, Co-Founder and CEO of Integrity. “Integrity is equally focused on improving lives by helping more Americans from all walks of life access the insurance and retirement planning solutions they truly need. As an Integrity partner, Phoenix Star Insurance Agency can streamline its operations, expand its reach and continue delivering the highest quality of service to diverse communities, especially through their multilingual offerings. It’s an honor to partner with dedicated professionals whose work is a reflection of their compassion and core values. We couldn’t be more excited about the future we’re building together!”
As first-generation Vietnamese immigrants, Ly and Kien bring a profound affinity and appreciation for the diverse communities they serve. The agency’s multilingual team specializes in delivering Medicare products to the dual-eligible market, offering deep expertise and efficient service to clients across 20 states. The unwavering support and guidance Ly and Kien provide to Phoenix Star agents through mentorship programs and ongoing training has led to increased success rates and notably low attrition. Phoenix Star Insurance Agency is also a dedicated contributor to community programs that offer support, guidance and education to immigrants and families.
“At Phoenix Star Insurance Agency, we are building up our local community by bringing services specifically to overlooked and underserved populations,” explained Allan Ly, CEO of Phoenix Star Insurance Agency. “Our hard-working agents speak a total of 21 languages and are committed to connecting our clients with the right health insurance to significantly impact their quality of life. Partnering with Integrity offers us cutting-edge technology, essential compliance resources and pivotal support services that will make a real impact on our agents’ workflow. Every part of Integrity is designed to help us best use our resources and optimize our processes, empowering us to serve even more people. I’m proud to become part of the Integrity family and can’t wait for the evolution and experiences ahead.”
“Many members of our diverse team can closely relate to the challenges — and opportunities — their clients are experiencing,” explained Cindy Kien, CFO of Phoenix Star Insurance Agency. “Our unique perspective means we know how to properly support both agents and clients, while treating everyone we serve with the utmost respect. Integrity shows that same commitment in the way it values its partners, employees, agents and clients, which makes this partnership a perfect alignment of goals and values. We can now leverage the Integrity platform to further develop our agents, expand our impact and manage our book of business more effectively. We’re excited for what this partnership holds, and we look forward to improving the lives of countless families together.”