Senior Market Sales®, one of the industry’s premier field marketing organizations, has acquired the rapidly growing Abt Insurance Agency, further expanding the FMO’s Medicare insurance distribution nationally.
“SMS has continually been a partner to Abt Insurance Agency on an FMO level, and we have benefited greatly from a lot of their technology tools that allow us to efficiently help our seniors,” said Abt Insurance Agency Founder and CEO Stephanie Abt. “So this is a natural progression of that partnership.”
SMS President John Haver also described the partnership as a natural fit for SMS, which has acquired 20 companies, including a registered investment advisor as part of its strategic growth plan to expand its national health and wealth distribution network and to foster innovation among the SMS family of companies.
“When you see all she’s done in such a short amount of time, we’re very fortunate to get to work with her.”
Abt founded Abt Insurance Agency in 2014 on the idea that people deserve a trusted guide when navigating the world of insurance, especially the complicated maze of Medicare. By creating educational videos and sharing them on social media, Abt attracted YouTube, TikTok and Facebook followers who have fueled her lead pipeline with minimal expense compared to traditional means — a model Haver said SMS agents and other acquired partners can learn from.